Our Social Media Overview course gives your business the perfect introduction to the marketing potential of the most popular platforms. However, this is a course that delivers knowledge that can be put to immediate use by social media novices and regular users alike.
Instead of concentrating on a single social media channel, Social Media Essentials, gives you an excellent overview of how all the major sites can work together to help your market your business online – and you’ll be shown real and practical ways of doing so.
Facebook, LinkedIn, Twitter, YouTube, Pinterest, Blogs, and many more areas are covered – and we put together the jigsaw for you. You’ll learn the strengths and weaknesses of each, be shown expert tips and tricks on how to find, target and convert your audience and the training is delivered in a highly enjoyable and personable style that caters for all levels of social media knowledge.
You’d be mistaken to think that if you already know how to use Facebook, Twitter, etc, that this course won’t be for you.
The difference between our course and others available is quite simple, we tailor the content to your business, the sector in which you operate and the aims you have as an organisation. We don’t deliver the same training twice, you’ll receive bespoke training that is based on pre-course research we conduct in your area of business and from conversations we’ll have with you long before the training takes place.
The Course Content….
- An introduction to Social Media channels in general
- Ultimate goals – how social media can help you achieve them
- The major channels – Facebook, Twitter, YouTube, Pinterest and many more
- The ground rules; the major do’s and don’t about social media in business
- Site by site training – a demonstration of all the major channels
- How do to – the specifics on all major platforms
- Finding your audience on different platforms
- Targeting your audience on different platforms
- Tips, tricks and expert insights on different platforms
- Building your brand on different platforms
- Creating new customers and keeping them
- Essential third party tools and applications
- Legalities and etiquette in social media
- Your sector and niche channels
At present we have no fixed dates for this course, please email or call us for on-site training, tailored to suit your business and availability.
Twitter is widely acknowledged to be one of the fastest growing social media platforms in the world. Growth per month, has been estimated to be in excess of 1,000% at its peak. However, use in the United Kingdom is a phenomenon.
Quoting its user base of hundreds of millions of people is largely pointless, because by the time you read this the figure will be significantly higher. It rises at an unmatched pace every day.
Its use in the United Kingdom is a phenomenon. Its ability to connect businesses to consumers is equally impressive. Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something that most self respecting businesses now accept as being an opportunity they should not miss.
Twitter is particularly powerful in its ability to promote a product or service to a previously untapped market. Its search engine means you can promote your brand in such a way that it will be seen by users you would have never otherwise had the opportunity to show your company to. It is exceptionally good at connecting with new customers.
Quod Media provide a comprehensive and tailored Twitter training course to demonstrate how your company could be using Twitter to its advantage.
Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the building blocks for you to drive a Twitter strategy forward through our training.
The Course Content….
- An introduction to Social Media and Twitter in particular
- What is Twitter and why has it become the phenomenon it has
- Twitter and harnessing the ability of ‘immediate’ communication
- The ground rules; the major do’s and don’t about creating a business profile on Twitter.
- How it works – the basics
- How it works – the advanced and little known features
- Etiquette on Twitter
- Who to follow and why
- Establishing and keeping followers
- Using Twitter to build your brand
- Tweeting style and tailoring it to your company
- Driving visitors to your website through Twitter
- Changing followers behaviour through Twitter
- Direct communication with your followers
- Generating leads through Twitter for offline follow-up
- Essential third party tools and applications
- Twitter and legal implications
- Your company on Twitter
- Your competitors on Twitter
- The sector in which you operate and Twitter trends
- Achieving your company/organisation goals on Twitter
At present we have no fixed dates for this course, please email or call us for on-site training, tailored to suit your business and availability.
With over a billion active users across the globe, Facebook is the most successful social media platform online. However, the statistics for the UK are even more impressive – with over 29 million users in a country with a population of just over 65 million. The United Kingdom is a Facebook Kingdom.
Over half of its members log in to their account each and every day. Since its launch in 2004 it has grown at a breath-taking rate and floated on the New York Stock Exchange in 2012.
Nothing comes even close to competing with Facebook in terms of its user base, communicative powers and ability to connect people – and businesses with their customers and potential consumer base.
Some businesses have been quick to see the benefits of Facebook as a marketing tool and this course teaches small, medium and large companies how they can do the same – to their advantage. We teach you how to engage with customers, attract new people to your brand and products and how to create a Facebook page that will work in tandem with your existing advertising or website.
Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the essential building blocks for your company to drive a Facebook strategy forward through our training. However, it is in its tailored content that our course excels
The Course Content….
- An introduction to Social Media and Facebook in particular
- What is Facebook and why do so many people use it?
- What are the business benefits of a Facebook profile?
- The ground rules; the major do’s and don’t about creating a business profile on Facebook.
- How it works – the basics
- How it works – the advanced and little known features
- Etiquette on Facebook
- Getting your message across on Facebook
- Building your brand on Facebook
- Connecting and research with Facebook
- Creating new customers and keeping them
- Driving visitors to your website through Facebook
- Enhancing your Facebook activity
- Direct communication with your Facebook ‘friends’
- Generating leads through Facebook for offline follow-up
- Essential third party tools and applications
- Facebook and legal implications
- Your company on Facebook
- Your competitors on Facebook
- The sector in which you operate and Facebook trends
- Achieving your company/organisation goals on Facebook
At present we have no fixed dates for this course, please email or call us for on-site training, tailored to suit your business and availability.
Google+ was launched in 2011 amidst much press attention about it being the internet giant’s attempt to take Facebook and Twitter market share. What most people don’t realise is that by September 2012 it has amassed over 350 million users.Google+ let’s you interact and be seen in a completely different way to other channels.
Our Google+ course is designed to introduce you to this latest of major social media platforms and demonstrate it’s features and benefits in such a way that they are specifically aimed at use within your organisation. We’ll show you why “Circles” can be so important and how Google+ let’s you interact and be seen in a way that few other channels have to this point.
You’ll learn about the “Sparks” function and how it can be used to drive new sources of targeted contacts to your website, why “Hangouts” mean instant opportunities and how Google has picked the best of business connectivity tools from its rivals and adapted them in a way that their impact can be significant.
All of our Google+ course content is delivered in a bespoke style. We won’t waste your time demonstrating things you’ll never use and you will come out of a 6 hour session with a much greater understanding of the site facilities and internet marketing potential. Furthermore, you’ll be able to do this with a clearer vision of your social media strategy in future. Our pre-course research means we carefully assess your goals and ensure you have the skills to meet them by the time the course is complete.
The Course Content….
- An introduction to Google+
- Why does it have commercial potential?
- The ground rules; the major do’s and don’t about creating your Google+ presence
- How it works – the basics
- How it works – the advanced and little known features
- Etiquette on Google+
- Security on Google+ and avoiding the pitfalls
- Getting your message across on Google+
- Building your brand on Google+
- Connecting and research with Google+
- Driving visitors to your website through Google+
- Enhancing your Google+ activity
- Direct communication within your Google+ Circles and Huddles
- Deploying within an organisation across employees
- Direct benefits to your website
- Google+ and legal implications
- Your competitors on Google+
- Using Google+ as a research tool
- The sector in which you operate and Google+ trends
At present we have no fixed dates for this course, please email or call us for on-site training, tailored to suit your business and availability.
LinkedIn training courses have seldom been in greater demand. As a social media platform for businesses to utilise for internet marketed, LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalise on the world of connections that LinkedIn can offer.
With over 175 million members, LinkedIn already claims to hold the largest professional network of businesses in the world – and few would try to dispute that. If you consider that in excess of 10 million of those users are in the UK – that’s 15% of the total UK population and a much larger percentage of the total UK workforce.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favoured tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential customer base – not to mention your existing clients.
Our LinkedIn training course aims to focus on your business and how LinkedIn suits its purpose, products, clients and operating methods; we then teach you how to exploit the features of LinkedIn to your advantage. You’ll also learn how LinkedIn can integrate with other forms of social media and how it can provide a source of traffic through to any other online presence you may have.
All of our LinkedIn course content is delivered in a bespoke style. We won’t waste your time demonstrating things you’ll never use and you will come out of a 6 hour session with a much greater understanding of the site facilities and internet marketing potential. Furthemore, you’ll be able to do this with a clearer vision of your social media strategy in future. Our pre-course research means we carefully assess your goals and ensure you have the skills to meet them by the time the course is complete.
The Course Content….
- An introduction to LinkedIn
- Why are so many businesses using it?
- LinkedIn case studies – best of class examples
- The ground rules; the major do’s and don’t about creating your LinkedIn presence
- How it works – the basics
- How it works – the advanced and little known features
- Etiquette on LinkedIn
- Getting your message across on LinkedIn
- Building your brand on LinkedIn
- Connecting and research with LinkedIn
- Creating new customers and keeping them
- Driving visitors to your website through LinkedIn
- Enhancing your LinkedIn activity
- Direct communication with your LinkedIn connections
- Employee/staff buy-in
- Third party tools and applications
- LinkedIn and legal implications
- Your competitors on LinkedIn
- The sector in which you operate and LinkedIn trends
At present we have no fixed dates for this course, please email or call us for on-site training, tailored to suit your business and availability.
Clients often react with surprise when we name YouTube as a major social media platform, largely because that isn’t always how businesses perceive it. However, YouTube is incredibly strong for brand building, product awareness and a multitude of online marketing tasks you may never have thought of using it for.
YouTube is one of very few websites to have once held the title of “Most visited website”. Today, it is still the third most visited side on the internet.
Our YouTube Training Course teaches you have to make the most of this immensely popular website as a tool for internet marketing. Clients often react with surprise when we name YouTube as a major social media platform, largely because that isn’t always how businesses perceive it. However, YouTube is incredibly strong for brand building, product awareness and a multitude of online marketing tasks you may never have thought of using it for.
Understanding the world of video seems to something many organisations shy away from. Our YouTube training course is designed to impart knowledge and expertise in a personable and easy to understand way that leaves you with a thorough grasp of why YouTube is an true social media tool for businesses.
This course will show you a vast array of tips, tricks and expert methods for ensuring that your company is visible on YouTube – and beyond with a host of shared details about the value of YouTube outside of the site itself.
Delegates will come away from the course with all the skills they need to brand a YouTube profile, use annotations, bulletins and promote your YouTube channel to other social media platforms.
The Course Content….
- An introduction to YouTube
- Why does it have commercial potential?
- The ground rules; the major do’s and don’t about creating your YouTube presence
- How it works – the basics
- How it works – the advanced and little known features
- Etiquette on YouTube
- Content – what, why and when to publish it on YouTube
- Getting your message across on YouTube
- Building your brand on YouTube
- The important of the written word to promote video
- Driving visitors to your website through YouTube
- Embedding and distributing video for commercial gain
- Direct communication within YouTube members
- Direct benefits to your website
- YouTube and legal implications
- The sector in which you operate and YouTube trends
At present we have no fixed dates for this course, please email or call us for on-site training, tailored to suit your business and availability.
